Our Story

FIRST started trading in November 2004 from small premises in the market town of Horncastle, Lincolnshire.

JOULES was the main brand stocked and was exploding in to the fashion world. It soon became apparent that weekend wear and casual smart clothing were in great demand.

We moved to our current much larger premises in February 2007 adding new lifestyle brands, such as Seasalt and fashion brands to our collection.

Here at FIRST we continually review the performance of our brands and strive to offer you the best choice. With this in mind, we were delighted to announce that we have started stocking WHITE STUFF from December 2015.

The move to North Street also introduced online selling  which has become a very important part of First’s business. We have now consolidated this and are trading through our AMAZON and EBAY shops.

We hope you enjoy shopping with us. Please let us know, we would love to hear from you.